Experimental Website
This website was created as part of my journey to learn and apply digital marketing skills. These include, but are not limited to:
Google Tag Manager
Google Analytics 4
Google Ads
Consent Mode v2
Note: The design and copy of the Settrail website, unlike the content in my portfolio, were not created by me. The site is based on a WordPress template provided by a plugin called Smart Templates, and its appearance and content are subject to change.
A showcase of Google's consent mode v2 applied on the website using the Complianz WordPress plugin and Google Tag Manager (GTM).
Complianz Parameters
Consent state parameters as documented by Complianz on their website.
Note: There G110 update state is missing from their documentation. The G110 indicates consent to marketing without statistics.
GTM's Configuration Tags
The following configuration tags are screenshots from my GTM Account and give GA4 and Google Ads functionality to the website.
The triggers applied on the tags work as hostname filters that fire only on my website domain to limit the potential of abuse.
Finally the exceptions are meant to prevent GA4 and Google Ads from running on the WordPress dashboard.
Default Consent State - G100
A session for a new user should always start at G100. At this consent state
Updated Consent - G101/G110/G111
Screenshots of consent state G101 - only statistics, G110 - only marketing and G111 - full consent.